The 98win Story — From a Small Idea to Malaysia's Largest Platform
98win was founded in 2018 with a simple but powerful vision — to build an online entertainment platform truly made for Malaysians, not just a copy of a foreign model with a translated interface. We wanted something that felt like it was built by Malaysians, for Malaysians.
The founding team behind 98win comes from backgrounds in Malaysia's technology, finance, and sports industries. They understood firsthand the challenges local players faced — from difficulties depositing using local payment methods, to the lack of Bahasa Melayu support, and the technical issues that always seemed to crop up during the most critical EPL or Malaysia Super League matches.
In our first year of operation, 98win offered just two core products — football betting and live casino. Yet the response we received far surpassed our team's initial expectations. Within six months, we had over 10,000 registered members — most of whom came through word-of-mouth recommendations from satisfied players.
This early success gave 98win the capital and confidence to grow more aggressively. In 2019, we introduced badminton and cricket betting — two sports close to the hearts of Malaysians but often overlooked by other platforms that focus almost exclusively on European football. The move proved to be a smart one, as demand for both sports far exceeded our expectations.
98win's Mission & Core Values
98win's mission is straightforward — to be the most trusted, most user-friendly, and most rewarding online entertainment platform for Malaysian players. Every decision we make, whether it relates to technology, products, or customer service, is measured by how well it helps us achieve that mission.
Our first core value is transparency. We believe players deserve to know exactly how our platform operates — including real odds, bonus terms, and how winnings are calculated. No hidden terms, no deliberately convoluted conditions designed to confuse players.
Our second value is responsibility. 98win is committed to responsible gaming practices. We provide tools for players to set deposit limits, betting limits, and session time limits, as well as options to take a temporary break or self-exclude for those who feel they need time away from betting.
Our third value is innovation. The online entertainment industry moves fast, and 98win is always working to stay one step ahead. From introducing in-play odds updated every second, to a mobile interface optimised specifically for Malaysian user habits, we continuously listen to member feedback and make ongoing improvements.
How 98win Protects Your Money
One of the biggest concerns players have when choosing an online entertainment platform is the safety of their money. We understand this concern, and we want to be completely transparent about how 98win protects your funds.
First, player funds are held in segregated bank accounts, kept entirely separate from the company's operating accounts. This means the money you deposit is never used to fund 98win's day-to-day operations — it remains available for withdrawal at any time.
Second, all transactions are processed through licensed payment gateways recognised in Malaysia. When you deposit via Touch 'n Go, DuitNow, or Maybank2u, your transaction passes through the same infrastructure used by local banks and financial institutions — ensuring your money reaches your 98win account safely and swiftly.